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Businessman Shaking Hands With Younger Businessman While Woman Watches

Negotiations are a common part of everyday life and you probably already have certain strategies that you use to get your way. Whether you are making plans with friends, convincing your kids to go to bed, or setting deadlines with your boss every negotiation consists of seven fundamental elements:

  • Interests: The Motivations Behind Every Negotiation
  • Options: Determining What’s Possible
  • BATNA: Best Alternative to A Negotiated Agreement
  • Legitimacy: Using The Right Criteria
  • Communication: Sending The Right Messages
  • Relationship: Maintaining A Human Touch
  • Commitment: Getting The Deal Done

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