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Elements Of Negotiation


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Negotiations are a common part of everyday life and you probably already have certain strategies that you use to get your way. Whether you are making plans with friends, convincing your kids to go to bed, or setting deadlines with your boss every negotiation consists of seven fundamental elements:

  • Interests: The Motivations Behind Every Negotiation
  • Options: Determining What’s Possible
  • BATNA: Best Alternative to A Negotiated Agreement
  • Legitimacy: Using The Right Criteria
  • Communication: Sending The Right Messages
  • Relationship: Maintaining A Human Touch
  • Commitment: Getting The Deal Done

Learning to consciously think about these elements will allow you to better navigate everyday life. You can learn the elements of negotiation by signing up for our free email series.

In just one week you will learn how to understand each party’s interests, generate options to maximize value, leverage standards and alternatives as power, maintain productive relationships, and effectively communicate your intended messages.

We provide preparation questions at the end of every section so you can incorporate them into your everyday negotiations.

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The 7 Elements Of Negotiation


Who Is Nexus Negotiations?

For over 20 years Nexus Negotiations has been offering world-class negotiation training and consultation to organizations of all sizes around world. With strategies, tools and techniques developed by Harvard Alumni, Nexus Negotiations workshops help clients create value at every step in the negotiation process. Nexus Negotiations has consulted on over $160 billion worth of transactions while working with more than 150 of the Fortune 500 and more than 50 governments, and dozens of universities, agencies, military groups and multilateral organizations. A few clients include:


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Nexus Negotiations is now taking these same proven strategies, tools and techniques and customizing them for situations that you face everyday.

We know how big companies negotiate, so let us help you use the same strategies and techniques to get the most you can out of every deal.


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